Why Your Marketing Needs Real-Time Data
Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo!. However, if there...
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Why Digital Marketers Need to Get More Personal
What does personalization really mean? You’ll be forgiven if you have absolutely no idea. As trendy catchwords go, “personalization” has become a go-to term for websites and online marketers, laden...
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6 Tips for Turning Big Data into Great Customer Experiences
The phenomenon of big data certainly comes with big promise. After all, having terabytes of data on customer history and behavior is certainly better than trying to extrapolate from just a few data...
View ArticleClik here to view.
Why CMOs Should Stop Being Addicted to Pay-per-Click Ads
Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for. In all, this...
View ArticleClik here to view.
4 Lessons from Responsive Design for CMOs
Responsive design brings a variety of benefits – both for brand marketers and the consumers interacting with content across multiple devices. According to data from a December 2012 study conducted by...
View ArticleWhy Your Marketing Needs Real-Time Data
Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo!. However, if there...
View ArticleClik here to view.
Why Digital Marketers Need to Get More Personal
What does personalization really mean? You’ll be forgiven if you have absolutely no idea. As trendy catchwords go, “personalization” has become a go-to term for websites and online marketers, laden...
View ArticleClik here to view.
6 Tips for Turning Big Data into Great Customer Experiences
The phenomenon of big data certainly comes with big promise. After all, having terabytes of data on customer history and behavior is certainly better than trying to extrapolate from just a few data...
View ArticleClik here to view.
Why CMOs Should Stop Being Addicted to Pay-per-Click Ads
Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for. In all, this...
View ArticleClik here to view.
4 Lessons from Responsive Design for CMOs
Responsive design brings a variety of benefits – both for brand marketers and the consumers interacting with content across multiple devices. According to data from a December 2012 study conducted by...
View Article
